CRO Adam Pentecost discusses with Casino Guru on a year defined by steady execution rather than a single standout moment, as the studio strengthened partnerships, refined its design process, and expanded its ecosystem. Looking ahead to 2026, Pentecost shares how focused collaboration, leveraging recognizable mechanics, and adapting to new technology through the selective use of AI will drive progress. As Gaming Corps steps into a far more competitive and regulatory-heavy year, the company has a plan in place to continue delivering outstanding results.
Q: Gaming Corps has had a busy year in 2025. What are the key milestones for the company during that period?
2025 has been about building momentum in a very deliberate way. Rather than being defined by a single headline moment, the year has been shaped by consistent execution across releases, partnerships, and internal development. Alongside expanding the reach of the portfolio across regulated markets and strengthening operator relationships, Gaming Corps has invested heavily in talented individuals across multiple core business functions, while also strengthening its data capabilities and underlying infrastructure to support long-term scalability.
Another key milestone has been the expansion of the studio’s creative ecosystem through the introduction of our RGS Partner Studios programme. Bringing in partners such as the fast-rising and disruptive DEGEN Studios has expanded Gaming Corps’ creative scope, supporting a broader and more consistent portfolio with a distinctive, contemporary feel. Combined with the continued maturity of internal production processes, this has allowed the company to maintain a steady release rhythm while remaining ambitious creatively.
Q: You have maintained a consistent pace of new partnerships and releases. Has this strategy of individual casino tie-ups paid off for you, and do you see it as key to your success in 2026?
Yes, very much so. Focusing on individual casino partnerships has allowed us to stay close to how games actually perform in real environments, rather than treating distribution as a purely numbers-driven exercise. These relationships tend to be more collaborative, which means better feedback loops, smarter positioning of titles, and ultimately stronger long-term results for both sides.
Looking ahead to 2026, that approach remains central to how we think about growth. Rather than chasing volume for its own sake, the aim is to continue building a network of partners who value originality, clear mechanics and games that stand apart on the casino floor. That kind of alignment becomes increasingly important as competition intensifies and operators look for content that genuinely differentiates their offering.
Q: Circling back to your production pace, what has changed in Gaming Corps’ design philosophy in 2025?
The biggest shift has been a sharper focus on intent. In 2025, we’ve been much more disciplined about why a game exists before we start building it. That doesn’t mean being less creative, if anything, it’s the opposite. By being clearer on the core mechanic or experience we want to deliver, teams have more freedom to refine and enhance it rather than layering on features for the sake of complexity.
There’s also been a stronger emphasis on recognisability. Whether it’s a slot franchise like 3 Pigs, or a mechanic-driven title built around an innovation like Smash4Cash™, players should understand what makes a Gaming Corps game distinct within a few moments of play. That clarity has helped us maintain pace without sacrificing quality, and it’s something we’ll continue to lean into.
Q: How has AI played a role in your overall company operations? Have you found yourself able to do more with less, enabled by technology, or is the human factor and qualified professionals still the most worthwhile assets?
AI has definitely become a valuable supporting tool across parts of the business, particularly in optimisation, testing and analysis. It helps teams work smarter, spot patterns faster and remove some of the friction from development and operational workflows. In that sense, technology has allowed us to scale certain processes more efficiently.
That said, the human factor remains essential. While AI and automation can support optimisation and efficiency, true capability still comes from the company’s creative DNA: the experience, instincts and collaboration of the people shaping the games. Design decisions, mechanic innovation and long-term portfolio direction are driven by teams who understand how players think and how ideas translate into real gameplay. Technology enhances that process, but it’s the creative foundation of the studio that ultimately determines whether a game resonates.
Q: Stepping into 2026, what do you expect from the year to bring to you as a company, and also what do you think will happen to iGaming games throughout the year?
For Gaming Corps, 2026 is about continuing to scale while broadening what the portfolio can offer. Alongside strengthening existing partnerships and expanding proven formats, the year will see increased focus on newer verticals such as Marbles Royale, a first-to-market, mechanic-driven concept. It’s about giving partners more choice without losing the clear identity that defines the brand, and ensuring every addition to the portfolio serves a specific purpose.
Across the wider industry, several trends are likely to shape how games are developed and distributed through 2026. Affiliate and streaming communities will continue to play an increasingly influential role in how players discover content. At the same time, competition will only intensify, placing greater emphasis on brand trust and consistent delivery. From a product perspective, we expect continued momentum behind more gamified experiences, alongside increased use of AI to personalise player journeys and optimise engagement. All of which will sit against a backdrop of tightening global regulation.
