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bet365 Expands iGaming Content Deal with Gaming Corps

16 Jan 2026

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bet365 has agreed a global content partnership with Gaming Corps, adding the Swedish developer’s portfolio to one of the world’s largest sports betting and igaming platforms as part of the studio’s ongoing distribution strategy. The deal is delivered via Gaming Corps’ existing aggregation arrangement with Light & Wonder and will make the supplier’s content available to bet365’s global audience of more than 100 million registered customers across key igaming markets, including the United Kingdom and COM territories.

Under the agreement, bet365 will gain access to Gaming Corps’ growing catalogue of titles, which spans traditional slots as well as proprietary, mechanic-led formats such as Smash4Cash, A-MAZE-CADES and X-MY-WAY. These products are designed to offer clearer risk–reward structures and faster engagement cycles, supporting a range of igaming player preferences from short-session play to more sustained activity. Beyond slots, the portfolio also includes Crash, Table, Plinko and Mine games, giving bet365 additional flexibility in how it structures its online casino and games lobby.

The partnership aligns with Gaming Corps’ focus on working with tier-one igaming operators while using established aggregation and distribution channels to accelerate market entry and scale. For bet365, integrating Gaming Corps content via Light & Wonder’s infrastructure allows new games to be added within an existing technical framework, supporting efficient rollout across multiple regulated igaming markets without separate integrations in each jurisdiction.

Juha Kauppinen, CEO at Gaming Corps, said: “bet365 is one of the most influential brands in global iGaming, with unmatched reach and a clear commitment to quality. Partnering with a name of this calibre is a major moment for Gaming Corps and a strong endorsement of the portfolio we’re building. We’re genuinely excited to see how our titles perform with bet365’s audience as we continue to scale across regulated markets.”

A bet365 spokesperson, added: “Gaming Corps brings a distinctive approach to game development, with a strong focus on innovation and engaging mechanics. We are pleased to welcome them as a content partner and look forward to introducing their titles across our platform.”

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